Resources · Free playbooks

Free shop playbooks. Built for the bay.

Practical, no-fluff PDF guides for independent auto repair shops. Each one is 8 pages, zero hype, built to be printed and pinned next to the service writer's screen.

// Field guides

Four playbooks. Eight pages each. Free.

For independent shops · 1–6 bays
Built from real shop owner interviews,
2025–2026 industry data, and the
marketing playbook we use ourselves.
Bad Google Reviews — Handled. Cover
// Field Guide 01

Bad Google Reviews. Handled.

A 4.8 beats a 5.0. Flag the ones that don't belong, reply to the ones that do, and stop the next bad one before it gets posted.

Download
PDF8 pages6 MB
Google Business Profile — Cracked. Cover
// Field Guide 02

Google Business Profile. Cracked.

Win the Map Pack. Categories, photos, services, reviews, and the prevention checklist that beats 95% of independent shops in your area.

Download
PDF8 pages4 MB
AI on the Phone — The Honest Truth. Cover
// Field Guide 03

AI on the Phone. Honest Truth.

AI receptionists for auto shops in 2026 — the real wins, the real failures, the pricing reality, and how to decide if your shop should run one.

Download
PDF8 pages3 MB
AI on Your Side — For $20 a Month. Cover
// Field Guide 04

AI on Your Side. For $20 / mo.

How shop owners use ChatGPT and Claude to handle angry emails, write social posts, learn software, and save 30 minutes a day. No hype, no jargon.

Download
PDF8 pages4 MB

More playbooks coming soon.

We're building the rest of the series — pricing strategy, hiring techs, multi-shop expansion, fleet customer acquisition. Want to be notified when the next one drops?